Price and publishing

To begin with my magazine was going to appear weekly. But as my target audience was for teenagers and those around my age (14-18) I realised that because they would be in education 5 days a week, then the weekend would be the only real time they would get to go out and buy the magazine and read it as well as have to do school work. That's when I thought I would publish it monthly so that then there is more chance of my audience being able to buy and read every copy. I then looked at other magazines that would be my competition and found the Top of the Pops magazine which was the same genre and age range that my magazine would be targeted at. By making my magazine the price of £2.00 then it would be 20p less than my competition and therefore be the one that readers would buy. Also, my audience research proved that my target audience would buy a magazine at the price of £2.00.